{"id":51906,"date":"2026-09-29T13:04:00","date_gmt":"2026-09-29T13:04:00","guid":{"rendered":"https:\/\/lunamedia-bl.com\/google-search-console-vodic\/"},"modified":"2026-10-05T13:07:54","modified_gmt":"2026-10-05T13:07:54","slug":"google-search-console-vodic","status":"publish","type":"post","link":"https:\/\/lunamedia-bl.com\/en\/google-search-console-vodic\/","title":{"rendered":"Google Search Console: a beginner\u2019s guide (2026)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u017delite znati za koje upite se va\u0161 sajt pojavljuje na Googleu, koliko ljudi klikne i za\u0161to neka stranica nije u rezultatima? Odgovore daje <strong>Google Search Console<\/strong> \u2013 besplatan alat koji pokazuje kako Google vidi va\u0161 sajt. Ako imate web stranicu, a ne koristite Search Console, prakti\u010dno vozite bez kontrolne table. U ovom vodi\u010du obja\u0161njavamo kako ga podesiti i koje izvje\u0161taje zaista trebate pratiti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta je Google Search Console?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console (ranije Google Webmaster Tools) je besplatan Googleov alat za vlasnike sajtova. Ne uti\u010de direktno na pozicije, ali vam pokazuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>za koje pretrage se va\u0161 sajt prikazuje i koliko klikova dobija<\/li>\n\n\n<li>koje stranice su indeksirane, a koje nisu (i za\u0161to)<\/li>\n\n\n<li>tehni\u010dke probleme: brzinu, mobilnu verziju, sigurnost<\/li>\n\n\n<li>koji sajtovi linkuju na vas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Za razliku od Google Analyticsa, koji prati \u0161ta posjetioci rade <strong>na<\/strong> sajtu, Search Console pokazuje \u0161ta se de\u0161ava <strong>prije<\/strong> klika \u2013 u samoj Google pretrazi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako povezati sajt sa Search Consoleom<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Otvorite search.google.com\/search-console i prijavite se Google nalogom.<\/li>\n\n\n<li>Izaberite tip svojstva: <strong>Domen<\/strong> (pokriva sve verzije sajta, potvrda preko DNS TXT zapisa kod va\u0161eg hosting ili domen provajdera) ili <strong>URL prefiks<\/strong> (jedna ta\u010dna adresa, potvrda preko HTML fajla, meta oznake ili Google Analyticsa).<\/li>\n\n\n<li>Potvrdite vlasni\u0161tvo prema uputstvu.<\/li>\n\n\n<li>Dodajte XML sitemap (npr. \/sitemap_index.xml ako koristite Yoast SEO) u izvje\u0161taju \u201eSitemaps\u201c.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ako imate WordPress sajt, povezivanje je jo\u0161 lak\u0161e uz zvani\u010dni plugin <strong>Site Kit by Google<\/strong>, koji Search Console i Analytics prikazuje direktno u kontrolnoj plo\u010di.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 izvje\u0161taja koje trebate pratiti<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Performanse (Performance)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Najva\u017eniji izvje\u0161taj. Prikazuje \u010detiri metrike za posljednjih do 16 mjeseci:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Metrika<\/th><th>\u0160ta zna\u010di<\/th><\/tr><\/thead><tbody><tr><td>Ukupno klikova<\/td><td>koliko puta su ljudi kliknuli na va\u0161 sajt iz pretrage<\/td><\/tr><tr><td>Ukupno prikazivanja<\/td><td>koliko puta se va\u0161 sajt pojavio u rezultatima<\/td><\/tr><tr><td>Prosje\u010dni CTR<\/td><td>procenat prikazivanja koja su zavr\u0161ila klikom<\/td><\/tr><tr><td>Prosje\u010dna pozicija<\/td><td>prosje\u010dno mjesto va\u0161eg sajta u rezultatima<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">U kartici \u201eUpiti\u201c vidite ta\u010dne rije\u010di koje ljudi kucaju. To je najbolji izvor ideja za nove tekstove \u2013 vi\u0161e o tome u vodi\u010du <a href=\"https:\/\/lunamedia-bl.com\/en\/istrazivanje-kljucnih-rijeci\/\">Keyword research for the BiH market<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pregled URL-a (URL Inspection)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unesite adresu bilo koje stranice i saznajte da li je u Googleovom indeksu. Nakon objave novog \u010dlanka ili izmjene stranice kliknite \u201eZatra\u017ei indeksiranje\u201c kako bi Google br\u017ee posjetio stranicu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Stranice (indeksiranje)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokazuje koliko stranica je indeksirano i navodi razloge za\u0161to neke nisu: \u201eOtkriveno \u2013 trenutno nije indeksirano\u201c, \u201eDuplikat bez kanonske oznake\u201c, \u201eNije prona\u0111eno (404)\u201c i sl. Nije svaka neindeksirana stranica problem, ali va\u017ene stranice usluga i proizvoda moraju biti indeksirane.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Core Web Vitals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Grupi\u0161e stranice u \u201eDobro\u201c, \u201ePotrebno pobolj\u0161anje\u201c i \u201eLo\u0161e\u201c prema podacima stvarnih korisnika, posebno za mobilne ure\u0111aje i ra\u010dunare. \u0160ta zna\u010de LCP, INP i CLS i kako ih popraviti, objasnili smo u tekstu <a href=\"https:\/\/lunamedia-bl.com\/en\/brzina-sajta-core-web-vitals\/\">Brzina sajta i Core Web Vitals<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sigurnost i ru\u010dne radnje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ako Google otkrije zlonamjerni kod, hakovan sadr\u017eaj ili kr\u0161enje smjernica, ovdje \u0107ete dobiti obavje\u0161tenje. Prazan izvje\u0161taj je dobar znak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 brze pobjede uz Search Console<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Stranice na pozicijama 5\u201320.<\/strong> Filtrirajte upite po poziciji. Stranice koje su blizu prve strane \u010desto napreduju uz dopunu teksta, bolji naslov i interne linkove.<\/li>\n\n\n<li><strong>Visoka prikazivanja, nizak CTR.<\/strong> Ako vas mnogo ljudi vidi, a malo klikne, prepravite SEO naslov i meta opis da budu konkretniji i privla\u010dniji.<\/li>\n\n\n<li><strong>Neindeksirane va\u017ene stranice.<\/strong> Provjerite razlog, popravite ga i zatra\u017eite ponovno indeksiranje.<\/li>\n\n\n<li><strong>Novi upiti.<\/strong> Pitanja koja ljudi kucaju, a na koja jo\u0161 nemate odgovor, idealne su teme za <a href=\"https:\/\/lunamedia-bl.com\/en\/blog\/\">blog<\/a>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko \u010desto provjeravati?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za ve\u0107inu malih i srednjih firmi dovoljno je jednom mjese\u010dno pogledati Performanse i Stranice, uz provjeru e-mail obavje\u0161tenja koja Search Console \u0161alje kada otkrije problem. Nakon redizajna, selidbe na novi domen ili ve\u0107ih izmjena, pratite izvje\u0161taje sedmi\u010dno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console je besplatan, a daje podatke koje nijedan drugi alat ne mo\u017ee: kako vas Google zaista vidi i \u0161ta ljudi tra\u017ee prije nego \u0161to do\u0111u na sajt. Svaki sajt koji izradimo u LunaMediji povezujemo sa Search Consoleom i Analyticsom, a u okviru <a href=\"https:\/\/lunamedia-bl.com\/en\/seo-optimizacija\/\">SEO optimizacije<\/a> redovno analiziramo podatke i pretvaramo ih u konkretne poteze. <strong><a href=\"https:\/\/lunamedia-bl.com\/en\/kontakt\/\">Javite nam se<\/a> ako \u017eelite da zajedno pogledamo va\u0161 Search Console i prona\u0111emo najbr\u017ee prilike za rast.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesta pitanja (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Da li je Google Search Console besplatan?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Da, potpuno je besplatan. Potreban vam je samo Google nalog i pristup sajtu ili domenu radi potvrde vlasni\u0161tva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Koja je razlika izme\u0111u Search Consolea i Google Analyticsa?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search Console pokazuje kako se sajt pona\u0161a u Google pretrazi (upiti, prikazivanja, indeksiranje), a Analytics \u0161ta posjetioci rade na sajtu (stranice, vrijeme, konverzije).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Za\u0161to se podaci ne poklapaju sa Google Analyticsom?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alati mjere razli\u010dite stvari na razli\u010dite na\u010dine. Search Console broji klikove iz pretrage, a Analytics sesije na sajtu, pa razlike od 10\u201330% nisu neobi\u010dne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Za koliko vremena se pojave podaci?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvi podaci obi\u010dno se pojave nakon nekoliko dana od potvrde vlasni\u0161tva, a izvje\u0161taj o performansama kasni dan-dva.<\/p>","protected":false},"excerpt":{"rendered":"<p>What Google Search Console is, how to connect it to your website and which reports to follow to see how people find you on Google. A step-by-step guide.<\/p>","protected":false},"author":1,"featured_media":51911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-51906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Console: vodi\u010d za po\u010detnike 2026 | LunaMedia<\/title>\n<meta name=\"description\" content=\"\u0160ta je Google Search Console, kako ga povezati sa sajtom i koje izvje\u0161taje pratiti da vidite kako vas ljudi pronalaze na Googleu. 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