{"id":51888,"date":"2026-08-22T18:29:00","date_gmt":"2026-08-22T18:29:00","guid":{"rendered":"https:\/\/lunamedia-bl.com\/?p=51888"},"modified":"2026-09-27T19:19:28","modified_gmt":"2026-09-27T19:19:28","slug":"cijena-izrade-web-shopa","status":"publish","type":"post","link":"https:\/\/lunamedia-bl.com\/en\/cijena-izrade-web-shopa\/","title":{"rendered":"Koliko ko\u0161ta izrada web shopa u BiH u 2026? Realne cijene i \u0161ta uti\u010de na njih"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201eKoliko ko\u0161ta web shop?&#8221; \u2013 to je pitanje koje dobijamo gotovo svake sedmice. I razumljivo je: prije nego \u0161to ulo\u017eite novac, \u017eelite znati okvir. Problem je \u0161to se na internetu mogu na\u0107i ponude od 300 KM do 15.000 KM, pa je te\u0161ko procijeniti \u0161ta je realno, a \u0161ta previ\u0161e lijepo da bi bilo istinito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom tekstu obja\u0161njavamo <strong>koliko realno ko\u0161ta izrada web shopa u BiH u 2026. godini<\/strong>, \u0161ta ta\u010dno podi\u017ee ili spu\u0161ta cijenu i na koje tro\u0161kove ljudi naj\u010de\u0161\u0107e zaborave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realni rasponi cijena web shopa u BiH<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cijena zavisi od obima, ali tr\u017ei\u0161te u BiH se danas otprilike dijeli u tri grupe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Osnovni web shop (oko 900 \u2013 1.500 KM)<\/strong> \u2013 gotova tema, manji broj proizvoda, pla\u0107anje pouze\u0107em, osnovna pode\u0161avanja. Dovoljno za test tr\u017ei\u0161ta ili mali asortiman.<\/li>\n\n\n<li><strong>Profesionalni web shop (oko 1.500 \u2013 3.500 KM)<\/strong> \u2013 dizajn prilago\u0111en brendu, karti\u010dno pla\u0107anje, pode\u0161ene zone dostave, SEO kategorija i proizvoda, analitika i obuka.<\/li>\n\n\n<li><strong>Napredni web shop (3.500 KM i vi\u0161e)<\/strong> \u2013 veliki katalog, integracija sa knjigovodstvenim ili ERP programom, vi\u0161e jezika i valuta, B2B cijene, napredni filteri.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ako vidite ponudu znatno ispod ovih iznosa, gotovo uvijek ne\u0161to nedostaje: dizajn je neprilago\u0111ena gotova tema, nema pode\u0161enog SEO-a, nema obuke ili nema podr\u0161ke nakon lansiranja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta najvi\u0161e uti\u010de na cijenu web shopa?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Broj proizvoda i slo\u017eenost kataloga<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shop sa 30 proizvoda bez varijacija i shop sa 3.000 artikala u vi\u0161e veli\u010dina i boja nisu isti posao. Varijacije, filteri po atributima i uvoz proizvoda iz tabele tra\u017ee vi\u0161e vremena za pode\u0161avanje i testiranje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Dizajn: gotova tema ili dizajn po mjeri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gotova tema je br\u017ea i jeftinija, ali va\u0161 shop tada izgleda kao stotine drugih. Dizajn po mjeri gradi prepoznatljivost brenda i, \u0161to je jo\u0161 va\u017enije, prilago\u0111ava put kupca va\u0161im proizvodima \u2013 od po\u010detne stranice do korpe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Na\u010dini pla\u0107anja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pla\u0107anje pouze\u0107em je najjednostavnije. Karti\u010dno pla\u0107anje tra\u017ei ugovor sa bankom ili procesorom pla\u0107anja, tehni\u010dku integraciju i testiranje. U BiH kupci i dalje \u010desto biraju pouze\u0107e, ali ponuda karti\u010dnog pla\u0107anja jasno podi\u017ee povjerenje i prosje\u010dnu vrijednost narud\u017ebe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Dostava i integracije<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obra\u010dun dostave po te\u017eini ili zonama, povezivanje sa kurirskom slu\u017ebom, automatsko slanje ra\u010duna ili sinhronizacija zaliha sa programom za knjigovodstvo \u2013 svaka integracija je dodatni posao, ali i u\u0161teda vremena svakog dana nakon lansiranja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. SEO i brzina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web shop koji Google ne razumije nema posjetilaca. Pode\u0161avanje SEO naslova, opisa, strukture kategorija, strukturiranih podataka i brzine u\u010ditavanja (Core Web Vitals) nije \u201edodatak&#8221; \u2013 to je razlika izme\u0111u shopa koji prodaje i shopa koji samo postoji. Vi\u0161e o tome pisali smo u tekstu <a href=\"https:\/\/lunamedia-bl.com\/en\/ako-tvoj-sajt-nije-na-prvoj-strani-google-a-kao-da-ne-postoji\/\">If your website isn\u2019t on the first page of Google, it\u2019s like it doesn\u2019t exist.<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tro\u0161kovi koje ljudi naj\u010de\u0161\u0107e zaborave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cijena izrade je jednokratna, ali web shop ima i redovne tro\u0161kove. Ra\u010dunajte na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domen i hosting<\/strong> \u2013 za web shop treba brz i pouzdan hosting, jer svaka sekunda \u010dekanja smanjuje broj kupovina. Pogledajte na\u0161e <a href=\"https:\/\/lunamedia-bl.com\/en\/hosting\/\">hosting pakete<\/a>.<\/li>\n\n\n<li><strong>SSL certifikat<\/strong> \u2013 obavezan za svaki shop; \u010desto je uklju\u010den u hosting.<\/li>\n\n\n<li><strong>Odr\u017eavanje<\/strong> \u2013 a\u017euriranja, sigurnosne zakrpe, backup i pra\u0107enje rada. \u0160ta se de\u0161ava kada se ovo presko\u010di opisali smo u tekstu <a href=\"https:\/\/lunamedia-bl.com\/en\/tehnicko-odrzavanje-sajta\/\">Kada sajt padne i ne ustane<\/a>.<\/li>\n\n\n<li><strong>Unos proizvoda i fotografije<\/strong> \u2013 ako ne unosite proizvode sami, ovo mo\u017ee biti zna\u010dajna stavka. Kvalitetne fotografije direktno uti\u010du na prodaju.<\/li>\n\n\n<li><strong>Marketing<\/strong> \u2013 shop bez posjetilaca ne prodaje. Bud\u017eet za Google Ads, dru\u0161tvene mre\u017ee ili SEO sadr\u017eaj planirajte od prvog dana.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gotova platforma ili web shop po mjeri?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platforme sa mjese\u010dnom pretplatom djeluju jeftinije na po\u010detku, ali pla\u0107ate ih zauvijek, \u010desto u stranoj valuti, uz ograni\u010denja lokalnih na\u010dina pla\u0107anja i dostave. Web shop na WordPressu i WooCommerceu je va\u0161 \u2013 nema mjese\u010dne licence za platformu, a mo\u017ee rasti zajedno sa va\u0161im poslom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za ve\u0107inu malih i srednjih firmi u BiH, WooCommerce shop po mjeri je najisplativiji dugoro\u010dni izbor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 pitanja koja trebate postaviti prije potpisivanja ponude<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Da li je dizajn napravljen za moj brend ili je u pitanju gotova tema?<\/li>\n\n\n<li>Ko je vlasnik sajta, domena i sadr\u017eaja nakon zavr\u0161etka?<\/li>\n\n\n<li>Da li je uklju\u010deno pode\u0161avanje SEO-a i brzine?<\/li>\n\n\n<li>Koji na\u010dini pla\u0107anja i dostave su uklju\u010deni u cijenu?<\/li>\n\n\n<li>Da li dobijam obuku za unos proizvoda i obradu narud\u017ebi?<\/li>\n\n\n<li>\u0160ta je uklju\u010deno u odr\u017eavanje nakon lansiranja i koliko ko\u0161ta?<\/li>\n\n\n<li>Mogu li vidjeti web shopove koje ste ve\u0107 radili?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ako agencija ne mo\u017ee jasno odgovoriti na ova pitanja, to je znak upozorenja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko ko\u0161ta web shop kod LunaMedia agencije?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki web shop radimo po mjeri, zato ta\u010dnu ponudu \u0161aljemo nakon kratke besplatne konsultacije u kojoj razgovaramo o broju proizvoda, na\u010dinima pla\u0107anja, dostavi i va\u0161im ciljevima. Tako dobijate cijenu bez skrivenih stavki i jasan plan \u0161ta se dobija za ulo\u017eeni novac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pogledajte na\u0161e <a href=\"https:\/\/lunamedia-bl.com\/en\/web-dizajn\/\">usluge izrade web stranica i web shopova<\/a> i radove u <a href=\"https:\/\/lunamedia-bl.com\/en\/portfolio\/\">portfoliju<\/a>, a zatim nam <a href=\"https:\/\/lunamedia-bl.com\/en\/kontakt\/\">po\u0161aljite upit<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naj\u010de\u0161\u0107a pitanja<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Koliko traje izrada web shopa?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manji web shop je obi\u010dno gotov za 3 do 6 sedmica, a slo\u017eeniji projekti sa integracijama traju du\u017ee. Naj\u010de\u0161\u0107e ka\u0161njenje nastaje kod pripreme proizvoda i fotografija, zato ih je dobro spremiti na vrijeme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mogu li sam dodavati proizvode?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Da. Svaki web shop koji predajemo dolazi sa obukom, tako da proizvode, cijene, akcije i narud\u017ebe mo\u017eete voditi samostalno.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Da li se web shop isplati malom biznisu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ako imate proizvod koji ljudi tra\u017ee i plan kako da dovedete posjetioce, da. Web shop radi 24 sata dnevno i pro\u0161iruje va\u0161e tr\u017ei\u0161te na cijelu BiH i region.<\/p>","protected":false},"excerpt":{"rendered":"<p>Koliko ko\u0161ta izrada web shopa u BiH? Realni rasponi cijena u KM, faktori koji podi\u017eu cijenu, mjese\u010dni tro\u0161kovi i pitanja koja trebate postaviti prije potpisivanja ponude.<\/p>","protected":false},"author":1,"featured_media":51893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-51888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cijena izrade web shopa u BiH (2026) \u2013 realni rasponi | LunaMedia<\/title>\n<meta name=\"description\" content=\"Koliko ko\u0161ta izrada web shopa u BiH u 2026? 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