In the digital world, where your website is the face of your business, every crash, virus, or technical error means a loss of trust, sales, and reputation.
Sounds dramatic? Unfortunately, it’s not uncommon.
Two recent real-world examples show that technical website maintenance and quality hosting are not expenses, but insurance for your online presence. Both clients had the same issue: a website infected with a virus, backup restored — yet the site crashed again.
The solution?
New Luna Media hosting, website redesign, and continuous technical website maintenance.
Result: a stable, secure, and SEO-active website that now runs without interruptions.
What happens when your hosting fails
Most website owners see hosting as a technical detail — something that “just runs in the background.” However, hosting is the foundation of every website. And if the foundation isn’t stable, everything built on top of it starts to fall apart.
When you use cheap or overloaded hosting, it often leads to:
- slower page loading,
- frequent website “crashes,”
- without security updates,
- vulnerability to viruses and malware,
- irregular backups or complete data loss.
In our clients’ case, that was exactly the cause. The hosting provider did not have proper security filters and firewall protection in place, which allowed malicious code to take control.
Problem: the website is infected, and the backup doesn’t help
At first glance, a backup seems like a safe solution — “if something goes wrong, we just restore a copy.”
But if the virus is already present in the system, then the backup also contains the virus.
That means that even when you restore a “clean” version, the infection simply reactivates.
In these specific cases, both clients tried multiple times to restore the backup, but the website would crash again after just a few hours.
Imagine a user trying to open your website and being greeted with a message like:
“This site is not secure”.
For Google — that means losing your SEO ranking.
For the customer — a loss of trust.
Problem analysis
When we analyzed the situation, it was established:
- No WordPress version update - system out of date.
- Plugins and themes not regularly updated - open security vulnerabilities.
- No active protection (firewall, malware scanner).
- Server overloaded – multiple sites on the same IP space.
- Backup without isolation – recovery of infected files.
The result: a site that crashes every few days, users who lose trust, and Google that lowers its ranking.
Solution: new hosting + redesign + technical maintenance
When sites were transferred to Luna Media hosting, the process involved several steps:
1. Complete cleaning and disinfection of the site
Specialized tools were used to remove malware, clean the database and reset passwords.
All plugins and files have passed security checks.
2. Moving to a secure and fast server
Luna Media hosting uses servers with active firewall protection, regular antivirus scans and daily backups.
This ensures maximum stability and loading speed.
3. Redesign and technical optimization
The sites have been redesigned to be easier, clearer and optimized.
Security components have been added, and all media files and databases have been cleaned.
4. SEO Preservation and Migration
During the migration and redesign, the existing URL structures, meta tags and links were kept, so that the SEO positions were not lost.
On the contrary - the sites are now faster, which further improved the ranking.
5. Regular technical maintenance
After the migration, the technical maintenance plan is activated:
- automatic updates,
- backups,
- monthly supervision,
- performance optimization.
Results after optimization
After switching to Luna Media hosting and technical maintenance:
- Site loading speed improved by 65%
- No more viruses and malicious files
- SEO positions maintained and gradually growing
- Site uptime (availability) 99.9%
- Users return, trust restored
Simply put - the site is now breathing at full speed.
What do you learn from this example?
These experiences show how dangerous it is to ignore the technical part of digital business.
The most common mistakes that website owners make are:
- "I have hosting, that's enough." ❌
- "I'm not going to pay for maintenance now, it works as it should." ❌
- "Backup is enough for me." ❌
The truth is:
If you don't have regular protection and monitoring, your site is always at risk.
SEO Perspective: How Maintenance Affects Position
Many people do not know that Google especially values security and technical stability of the site in its algorithms.
Here's how technical maintenance directly affects SEO:
- Loading speed: slow sites have a higher bounce rate → lower ranking.
- Security: a site infected with a virus is often de-indexed.
- Uptime: if your site "goes down" often, Google loses trust.
- Regular update: new version = better optimization and less risk of errors.
In other words, technical maintenance is the foundation of SEO.
Without it, even the best content cannot maintain a good position.
How to prevent similar problems
Here are some practical steps that can prevent your site from ever "crashing":
Choose reliable hosting
Don't choose hosting by price, but by security and support.
Looking for: daily backup, firewall, SSL certificate, antivirus and uptime over 99%.
Update all components
WordPress, themes and plugins must be in the latest version.
Outdated files = open door to hackers.
Clean the site regularly
Cache, unnecessary images and spam comments load the database.
Monthly cleaning improves speed and performance.
Creates isolated backup copies
Save the backup outside the server, in the cloud space.
This way you avoid restoring compromised files.
Include technical maintenance
Hire an expert team to monitor security, SEO and performance.
Prevention is always better (and cheaper) than repair.
How Luna Media Maintains the Sites
Our approach to technical maintenance includes a combination of security, speed and SEO optimization:
- daily backup and monitoring,
- firewall and antivirus protection,
- regular updates and checks,
- speed and SEO performance analysis,
- report to clients every 4 weeks.
Our goal is simple:
that your site works flawlessly - and that you never have to say "it's down again".
Conclusion
Reliable hosting and technical maintenance are not optional - they are a prerequisite for online success.
If your site relies on an insecure server and outdated plugins, you risk not only losing data, but also losing your reputation.
Examples from practice show that the problem is solved only when a real system is created:
- secure hosting,
- redesign and cleaning,
- regular technical maintenance.
At Luna Media we believe that a website must be a stable foundation, not a constant worry.
That's why we take care of every technical detail - so that your business can grow without limits.
Contact us and find out how to protect, speed up and put your site on a stable foundation.
